Aveda Backstage: Stella McCartney AW14 Presentation

Aveda 2

How to get chic soft waves with Aveda Hair. Aveda’s Global Creative Director Antoinette Beenders created soft waves at Stella’s AW14 presentation for an “off-duty” look with a bit of edge. Here’s how to copy the look.

Using bespoke products to suit the needs of the model’s hair condition and texture, “we put short hair up in a loose, undone chignon and kept long hair down with a barely there wave created  twirling sections of hair and letting it set with a little heat. We completed each look by tousling and running new Aveda Dry Remedy Moisturizing Oil through hair for extra moisture and shine.” – Antoinette Beenders.

Step 1.

Section hair and prep according to texture and condition. Use Damage Remedy Daily Hair Repair to repair and strengthen hair or use Smooth Infusion Style Prep to smooth hair and help tackle humidity or use Pure Abundance Style Prep on fine hair to boost volume.

Aveda Stella Mccartney

Step 2.

For the long look: twirl small pieces of hair from the back section first, heat with a blow dryer and let set. Repeat on front 2 sections of hair.

For the short look: guide hair away from face and secure into ponytail just above nape of neck with millinery elastic. Twirl ponytail around elastic and pin in place. Let shorter pieces of hair stay free for a more undone appearance.

Aveda Stella Mccartney

Step 3.

For the long look, gently tousle and run Dry Remedy Moisturizing Oil through hair. Also run fingers through the short look with the oil starting at temples and finishing at elastic.

Aveda Stella Mccartney

Step 4.

Finish both looks with a misting of Aveda Air Control Hair Spray all over for a strong but barely-there hold.

Aveda Stella Mccartney

Top tip. For hair that needs more moisture incorporate Dry Remedy Moisturizing Shampoo and Dry Remedy Moisturizing Conditioner into haircare routine in addition to Dry Remedy Moisturizing Oil.

Aveda Stella Mccartney

About Pure Aveda Salonspa

Experience trendsetting haircuts and color, therapeutic massage, skin care and body treatments that refresh and rejuvenate with pure flower and plant ingredients. A visit to Pure Aveda Salonspa brings style and balance to your life in an environment where beauty and wellness converge. See and feel the Aveda difference. Enjoy signature treatments that care for you and the Earth.
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