For Aveda Global Artistic Director, Makeup, Janell Geason, the art of making people look beautiful came naturally (and at a very young age). Geason has a picture of herself at four years old, holding her favorite doll, which she’d done up with lipstick and penciled brows. Over the years, she went on to make over all of her dolls—along with cousins, sisters, brothers and anyone else who would sit for her.
Geason earned her official credentials at the Horst Cosmetology School in Minneapolis. At the age of 20, she left the U.S. to live in London and Italy where she worked as a hairdresser and makeup artist. She has been an Aveda Purefessional and Guest Artist for several years and was appointed Artistic Director for Makeup in June 2010. “I love working for Aveda because I can create beautiful faces while doing something good for the planet,” she says. Geason’s work can be seen in publications such as Elle and Lucky magazines.
For Aveda’s Limited-Edition Spring 2013 Collection—Art of Nature—Geason looked to the natural world to inspire her color palette and application techniques.
“We’re seeing a return to color in makeup with techniques that create a more lived-in, less ‘done’ look,” says Geason. “Our new makeup collection starts with pure pastels like the first buds of spring, and builds into lush, high-summer color.”
Art of Nature’s blossoming color palette boasts pure pastels and vibrant colors with sheer to intense shades for eyes and lips that create a romantic flush of color. The collection will be available while supplies last at Pure Aveda Salonspa.
Have you tried the Art of Nature? Tell us what you think below.